ALCaholics
2017 AIDS/LIFECYCLE KIT DESIGN
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I designed a kit for Team ALCaholics for the 2017 Aids/Lifecycle Ride. This is a 7 day fundraising event where over 2500 people bike from San Francisco to Los Angeles to raise awareness about HIV/AIDS and to help San Francisco AIDS Foundation and the Los Angeles LGBT Center with their yearly programming.
Fundraisers often organize themselves into teams—this kit was my third for Team ALCaholics and I was playing off of a simplified geometric depiction of bike riders as seen from an arial view; I also wanted to work with a brighter color palette, bringing in more neon colors that would be very eye-catching on the road.